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The Grey Area: Your Evolving Content Stream - Tony Russell

  • ONEOK Field 201 North Elgin Avenue Tulsa, OK, 74120 United States (map)

Topics discussed: 

  • Is linear TV dead? We'll look at the numbers and where companies are investing their time, energy and money.

  • How major media conglomerates are adding content channels and scaling content. Nexstar, Sinclair (KTUL) and Scripps (KJRH) are adding verticals. Growth areas to market your content (paid/earned).

  • How companies are driving their own content strategy. Example: AT&T, Boys and Girls Clubs of America.

  • BOILING IT DOWN: How all these topics can be boiled down to local use cases in the Tulsa DMA (Tulsa Tough, BOKF, Sherwood Companies.)

Tony Russell is Founder and Chief Creator of Content Creators Digital Media.

Earlier Event: December 8
Holiday Happy Hour
Later Event: February 24
Diversity, Culture & Inclusion - Hannah Jackson with Schnake Turnbo Frank